Samsung Media Hub is flash point for brand bashing

I have been wondering if the executives at Samsung are out of touch with the new online world?  They seem to have come up with a few decent pieces of hardware in the mobile phone market, yet they stand by clueless that their Media Hub software has become the icon of their disregard for consumers.

It seems they are unaware that when you force consumers to deal with software they don't want, it makes them angry - witness the abysmal one-star rating and pages of angry comments at the app store.

It's not that they are not making money on the app.  Force feeding pays in the short run. However, the brand damage and losses in customer loyalty could hurt in the long run.